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Label Types for CPG Products

Updated: May 11


White label on a bottled product

Labels are so much more than a formality on CPG packaging. Choosing the right label can mitigate consumer complaints and assure regulatory compliance. It is well worth the time to carefully consider all available options. Below, you’ll find some common label types for CPG products to consider as you develop or revamp your product packaging. Consult with an experienced packaging engineer (Click Here to Schedule a Free Consultation) for the best results.

  • Mold Labels (IML): In-mold labels are plastic labels that are placed inside the mold of a plastic container and fused with the plastic material during the molding process. This process results in a label that is part of the container, which means it cannot be removed or fall off. In-mold labels are commonly used in the food and beverage industry, as well as in other consumer goods where a durable and long-lasting label is required.

  • Paper Labels: Paper labels are a common and cost-effective labeling solution used for a wide range of products such as pharmaceuticals, food products, cosmetics, and consumer goods. They can be printed using various printing technologies such as inkjet, laser, or thermal transfer printing. Paper labels are available in various shapes and sizes and can be customized to include branding elements such as logos and product names.

  • Pressure-Sensitive Labels (PSL): Pressure-sensitive labels are adhesive labels that can be applied to containers by pressing them onto the surface. They are versatile and can be used for a variety of applications, including food products, household chemicals, and personal care products. Pressure-sensitive labels can be made from paper, plastic, or other materials, and can be printed in various ways. They are also available in different adhesive strengths to suit different container surfaces and environments.

Your label choice should consider visual appeal, container material, and required durability (for manufacturing environment, consumer use cases, and transit). In-mold labels are typically used for products that require a long-lasting label that can withstand harsh environmental conditions. Paper labels are a cost-effective solution for products that require a simple label design and aren't exposed to much in the way of harsh environmental conditions. Pressure-sensitive labels are a versatile solution that can be used for a wide range of products and container surfaces.


If you still have questions or need some help moving a packaging project along, schedule a free consultation with an experienced packaging engineer at Strategic Packaging Partners.

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